bindas tv

 

Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.^[1]
Bindass is defined by its brand values of being Fun, Frank, Fearless and Free. It is India's first 360 degree brand with verticals across television, web, mobile, gaming, merchandising & nationwide ground events.^[2]
In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.[

Posted in: India